Venessa Johnson

Senior Director, Customer Success, Strategic Partnerships & E-Commerce
Los Angeles, CA · 626-548-0473 · venessamj@gmail.com · linkedin.com/in/venessajohnson
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Career Accomplishments

Core Competencies

Customer Success Leadership Contract Negotiation & Renewals Retail & Marketplace Expansion P&L Ownership Account Health Management Net & Gross Revenue Retention Team Building, Hiring & Development Playbooks, SOPs & Enablement Cross-Functional Leadership Joint Business Planning New Market & Channel Expansion C-Suite Engagement Generative AI & Prompt Engineering

Professional Experience

Director, E-Commerce
January 2026 — Present
Simpli-Magic · Los Angeles, CA
  • Grew customer sales to $14.3M year-to-date, up 23% in five months, by segmenting underperforming SKUs and reallocating ad spend and merchandising focus toward top-converting categories across Amazon, Home Depot, Sam's Club, Lowe's, and Wayfair.
  • Rebuilt Home Depot's paid advertising program over six months, reviving campaigns that had gone dormant, and grew combined ad-driven sales ~22% across eight campaigns through daily bid, keyword, and creative-listing optimization, achieving ROAS as high as 6.0x with zero campaigns in decline.
  • Reversed five consecutive months of decline into sustained growth on the Home Depot account by auditing product detail pages and promotional cadence and rebuilding the merchandising calendar around retailer-specific traffic patterns.
  • Scaled D2C revenue 642% by designing an owned marketing channel from scratch, standing up Klaviyo-based lifecycle email flows (welcome, abandoned cart, post-purchase) that grew subscribers to 80,000.
  • Reached $130K annualized run rate within eight weeks by identifying the merchant contact directly, cold-emailing a tailored category pitch, and running the entire onboarding and launch process solo.
  • Launched Wayfair from zero and guided Lowe's Marketplace through vendor approval and onboarding by building catalog feeds, pricing rules, and fulfillment setup required for each platform's distinct compliance standards.
  • Improved Amazon confirmation rate 14.46% by building and deploying a Claude-powered inventory forecasting tool flagging at-risk SKUs ahead of stockouts.
  • Eliminated $250K in annual storage fees, recovering 20% of aged-inventory value, by cross-referencing multi-year inventory-age reports against overstock buyer demand and negotiating bulk liquidation deals.
  • Cut concession rate from 5.52% to 4.0% by auditing return-reason and review data to isolate root causes and rewriting product detail pages and packaging inserts to correct top drivers.
Manager, Customer Success Managers, Amazon Vendor Services (Grocery)
April 2024 — December 2025
Amazon · Seattle, WA (Remote)
  • Delivered $2B in portfolio revenue, up from $860M in 18 months, by restructuring the annual renewal process around proactive quarterly business reviews that caught at-risk accounts ahead of renewal, retaining and renewing all 24 accounts with zero churn.
  • Owned $440M coffee and warm beverage category, driving 22.9% YoY growth by rebuilding the Black Friday / Cyber Monday tentpole playbook around inventory pre-positioning and delivering 172% YoY growth in deal sales with zero out-of-stocks.
  • Secured $100M growth opportunity by building a business case that won CEO buy-in to launch Campbell's into a net-new Amazon Business channel, owning vendor onboarding and rollout end to end.
  • Saved 175 hours of research time per week across 35 managers by developing VAMOS, an AI platform connecting each manager's accounts to live performance dashboards and automated KPI alerts.
  • Achieved 82.3% vendor satisfaction in Q1 2025 (+440 bps QoQ) and a record 73.9% survey response rate by redesigning survey cadence and question set and translating findings into specific process changes as subject-matter expert.
  • Freed more than 15 hours per week per manager by auditing Salesforce ticket data to identify top-frequency offshore support requests, automating priority categories with AI, and standardizing remaining tasks into SOPs.
  • Retained 100% of 16-person team through organizational change by creating a new Senior CSM role to secure one team member's promotion from L5 to L6, and conducted 150+ interviews as a member of Amazon's Hiring Committee to raise its hiring bar.
Manager, Vendor Experience
June 2022 — April 2024
Amazon · Seattle, WA (Remote)
  • Surfaced $567M in selection opportunity and drove $8M in incremental sales in its first quarter by scoping and deploying Amazon Selection Assistant, a Vendor Central tool built with engineering, product, legal, and PR that enables vendors to bulk-identify and launch catalog gaps; subsequently scaled to Mexico and EU5.
  • Recovered $52M in revenue across 84,000 suppressed listings by building an automated detection system that flags suppression causes and routes corrective actions, returning 52,000 products to active status.
  • Extended outreach across 5,000+ vendors by establishing suppression playbooks, standard operating procedures, and automated alerts, converting one-off recovery work into a repeatable, scalable process.
Account Executive, Vendor Success Program
February 2020 — June 2022
Amazon · Seattle, WA (Remote)
  • Ranked #1 of 11 Account Executives by delivering portfolio growth from $750M to $1.5B through structured account planning that prioritized top-growth-potential vendors for hands-on consultative engagement.
  • Restored $41M in suppressed listings revenue by building the initial detection and reactivation process that subsequently became the foundation for the dedicated Vendor Experience team, earning promotion to Manager, Vendor Experience.
  • Generated $4.4M in two quarters by auditing the 50 least-profitable products in the portfolio and negotiating targeted cost decreases directly with vendor finance contacts.
  • Drove $16M in incremental revenue by identifying A+ content gaps across 5,000+ listings and establishing enhanced-content best-practice standard adopted across the broader team.
  • Expanded partner investment $500K annually by renegotiating contract terms and structuring commercial commitments around each partner's own growth targets.
Enterprise Account Executive
May 2019 — February 2020
Volta Charging · San Francisco, CA
  • Directed the company's largest retail charging pilot, a 100-store Walgreens deployment, by coordinating site surveys, permitting, and installation crews across a compressed rollout timeline.
  • Oversaw 60+ multi-station installations across a 15-account enterprise book, including Walgreens, AMC, and Albertsons, by codifying a repeatable deployment model adopted for future rollouts.
Director of Business Development
April 2013 — May 2019
Laundry Locker · San Francisco, CA
  • Closed $5M in new business within six months by building a targeted prospecting list of healthcare systems, REITs, and multifamily operators and running a consultative, full-cycle sales process.
  • Raised retention from 60% to 95% by auditing churn drivers and redesigning outreach cadence into a proactive, relationship-first partner program.
  • Increased new customer acquisition 20% by pairing churn analysis with targeted outreach campaigns aimed at underserved property segments.
  • Built enterprise accounts 450%, including Greystar, Kaiser Permanente, and UCSF, by owning full-cycle partnership expansion and installing locker infrastructure across each partner's property portfolio.

Education

Bachelor of Science (BS), Sports Medicine — Cal Poly Pomona, Los Angeles County, CA